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The Natural View: NOW’s Commitment to Supplement Quality & Transparency

In a world where health supplements are on the rise, the consumer’s need for quality and transparency has never been more pressing. NOW Foods, a leading brand in the health and wellness industry, recognizes this demand and has established a strong commitment to both quality and transparency in its supplement products. This article explores the measures NOW Foods takes to ensure that their supplements are of the highest quality and how they communicate this commitment to their consumers.

Quality Assurance Programs

NOW Foods employs rigorous quality assurance programs to uphold the integrity of its products. Their commitment begins with sourcing raw materials from reputable suppliers, which is crucial in ensuring that only the best ingredients are used. Each ingredient undergoes comprehensive testing, including:

• Identification Testing
• Microbiological Testing
• Heavy Metal Testing
• Pesticide Residue Testing

These assessments help NOW Foods to maintain a production process that adheres to the highest industry standards, guaranteeing that every product is safe for consumption.

Certification and Compliance

NOW Foods proudly possesses several certifications that reflect its dedication to quality:

• cGMP Certification (current Good Manufacturing Practices)
• Non-GMO Project Verified
• NSF International Certified for Sport

These certifications are not just badges of honor; they represent NOW Foods’ adherence to stringent regulations and practices that ensure the safety and efficacy of their products. With cGMP certification, customers can be confident that the manufacturing processes meet strict quality standards, while NSF certification assures that products are free from substances banned in professional sports.

Transparency in Labeling

Transparency is critical in building trust between NOW Foods and its consumers. The company prioritizes providing straightforward information on supplement labels, including a complete list of ingredients, dosages, and any potential allergens. Furthermore, the NOW Foods website offers a comprehensive database that allows consumers to access detailed information about each product’s sourcing, testing, and formulation.

NOW Foods also embraces the trend towards third-party testing. Many of their products undergo independent verification to ensure that they contain pure ingredients, and that the amounts stated on labels are accurate. This added layer of transparency not only reassures consumers but also showcases NOW Foods’ commitment to accountability.

Consumer Education and Engagement

NOW Foods believes in empowering consumers through education. The company provides extensive resources on its website, including articles, blogs, and informative videos. These resources are aimed at educating consumers about various supplements, their benefits, and how to make informed health choices.

Engagement doesn’t stop online. NOW Foods frequently participates in health and wellness expos, seminars, and community events where they interact directly with consumers, fostering a relationship built on trust and transparency.

Conclusion

In an industry often criticized for its lack of transparency and quality control, NOW Foods stands out as a leading example of what a commitment to quality and transparency can achieve. Through rigorous testing, adherence to quality standards, clear labeling, and consumer engagement, NOW Foods not only provides high-quality supplements but also cultivates a loyal and informed customer base. As a consumer, choosing NOW Foods means choosing integrity, quality, and a brand that is dedicated to supporting your health journey.

For more information about NOW Foods and their products, visit NOW Foods.

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